A Dreamer Walking

The Disney Problem!

Posted in Personal Philosophy by Jacob on September 11, 2010

There has been a lot of controversy around Disney animation lately. The next Disney Animation movie Tangled seems to be looking shallower and shallower every day. The reason is “safety”. The executives at Disney, have changed the title of the upcoming animation movie from, “Rapunzel Unbraided” to the much safer “Tangled”. Also, after watching the last few trailers for Tangled, it seems that Glen’s Kean’s (The original Director who recently needed to stepped down) original vision of a artistically unique film has turn into a more dazed “Traditional Disney” style of a film, where the color schemes and character designs are similar to many animated movies we have seen in the past, such as Dreamworks Sinbad and Disney’s Treasure Planet and Bolt. Also the only advertising I have seen for the movie seems to be built entirely on gags, where the characters do not seem to have any depth and the “entertainment” comes from characters getting beat up or from pop references that will be forgotten in five to ten years.

The problem is Disney is playing it SAFE. There are still many good artists at Disney, however the artists are not the ones calling the shots the executives are the ones calling the shots and they are all business majors with hardly any artistic background. Money is the top concern for the decision makers at Disney. To be guaranteed good money you need to have a reliable formula, the only problem is there is no formula to good film making. So instead of good films we get mediocre films, where metaphorically, some of the top chiefs in the world are reduced to cooking hot dogs. The artists at Disney are capable of so much more then what they are doing now.

A similar kind of thing happened in the late 1970’s and 1980’s. There was a whole slew of talented artist that had just began to graduate from the school CalArts. CalArts was founded by Walt Disney (the actual man) and taught by mostly old Disney artist who worked during the Golden Age of animation in the 1930’s and 1940’s. Students who are now looked up to as masters at animation such as John Lasseter, Joe Ranft, and Brad Bird, were taught in CalArts to keep on pushing the limits of animation, to always strive to be unique and look at storytelling in different ways, so they could push the animation medium forward. These CalArts students had some big visions and wanted to apply their visions to the Disney Studio.

The Disney studio did not want to push the medium of animation forward in the 1970’s and 1980’s. The graduates from CalArts were extremely disappointed. Brad Bird, Tim Burton, Joe Ranft left the Disney Studio. John Lasseter was fired because he had too high of ambitions.

The Disney heads denied people like John Lasseter and Brad Bird, because John’s and Brad’s ideas were not “traditional Disney”. The heads of Disney wanted to have a reliable formula they wanted their workers to create reliable movies like the ones done in the late 1930’s through the mid 1960’s. However, the reason why the movies from the 1930’s through the 1960’s, were successful, was because the artist were always striving to do something new. It was the people who taught John Lasseter, Joe Ranft, Tim Burton and Brad Bird, that created the masterpieces in the 1940’s, such as Pinocchio and Bambi. The way the artists created those masterpieces was through NOT following a formula but instead taking risks and driving the technique of storytelling forward.

How ironic it is that the executive heads of Disney are using “traditional Disney” as a excuse to stay the same. Walt Disney was one of the first people to try new things and push his medium forward. The Disney problem is that those in charge, are no longer interested in traditional Disney. The heads of Disney need to play it SAFE and by doing that they are slowly dying away. Their movies don’t last as long anymore, there has not been a huge hit at Disney animations sense the Lion King and the great artists at Disney are given less and less freedom. Creativity requires risk. A risk seems to be exactly what Disney is not willing to take.

One Response

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  1. Jose Siles said, on September 7, 2015 at 5:47 pm

    Seeing how these films like Frozen, Wrek it Ralph and Big hero 6 have become mainstream successes does your thoughts on the studios playing it safe still hold up today?


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